Wednesday, October 5, 2011

Ideas In The Dark


Playing with photoshop yesterday and came up with well the bulb that radiates some substance which signifies the synergy of information that blends with ideas. Well that is basically what we are doing during our job. There are really alot of people looking around in the dark, paying alot of money to people who do sub-standard jobs, with Ideas hanging around the agencies, and with leading the evangelists that are genuinely eager to help. What are you waiting for?

I was talking to a friend yesterday back in Toa Payoh HDB Hub, and she was talking about how well a printer quoted her for her print job, and how she is able to get it printed at a really low rate. I was quite amazed by a few points. To be able to print at a really low rate, I'm already quite difficult to beat (Yeah I know flame me..). Having a gut feeling I asked her about the amount that she printed. It is a HUGE AMOUNT. I was like Wooh! That is alot of flyers.

Frankly speaking I know her since I was attached to HSR, and that was a long time ago when I was young and handsome...(Duh..) Ok skip the handsome part...and she didn't print so much before and she was all along targeting at Condos and Landed Properties. Feeling perplex I probe her about the targeted area. She said District 17 to 20. To my understanding she needs roughly 15,000 to 16,000 pieces of whatever she is printing. And she needs to use 10 rounds to finish what she is printing. (Gulps).

Next up..I asked her...Yeh Yeh...so how are you going to distribute? The answer is "I don't know". At this time I had already fallen off my chair...But I didnt...I was determined to at least given a solution. I told her the hard truth. To finish off what she have...meaning 15Kpcs a round perhaps around that area with Singpost (I mean that is basically the only service to use to get into private properties).

Meaning a cost of roughly around $2,200 after I dropped some discounts and some dollar and cents off. By than, she has no idea that she has to pay this much for a distribution, and needs 10 rounds to finish off what she has printed...($22K...Gosh!)...Farming the same content -_-....imagine all the hate mails that come from the owners....Well that is something to Ponder about >_<...

Oh yeah...by the way 80gsm flyers, you cannot distribute by Singpost...they need 157gsm at least  >_< looks like the Garang Guni is gonna get some business...

Just another day ^^, I hope to help more people not just this friend, but more...

- Jason

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