Saturday, April 6, 2013

Few New Condos Launches See 100% Sales

http://www.straitstimes.com/breaking-news/money/story/few-new-condo-launches-see-100-sales-20130406

NEW projects usually debut with a bang, but few last year have been completely sold out.

A Straits Times check of the private homes and executive condominium (EC) projects launched since January last year shows that most are above 90 per cent sold.

A handful of the new launches this year have made a splash, selling more than 70 per cent of their total units within just a few months.

The best performer in percentage terms so far is freehold Sea-suites in Pasir Panjang Road, which has sold 85 per cent of its 52 units since its January launch at $1,650 per sq ft on average.

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There were so many New Launches this coming year that it is almost scary. The population had been increasing and we had also overtaken Hong Kong in terms of people per density area. The properties had been increasing in price for the last Decade.

With the new cooling measures in place currently the buyers have to fork out 40% down payment to buy a second property whether for stay or investment. Most private condos nowadays are calling at least a $2 Million Price mark at the moment. Which 40% is a whooping $800K cash. 

Who is able to fork out such an amount of Cash at this moment of time? 

 Even if I do have this 800K will I lock up my cash in my property?

Such a dilemma, even as I am typing this post, I had also received news that the restrictions to the Loans are now also extended to licensed Money Lenders. Which means all 3 tiers of financing had been denied.

Question: Will anyone pick up a personal loan to pay for this $800K Upfront payment? Incuring personal loan (which is insecure loan for bank which means that this loan interest is higher.

Only Time will Tell... 

 - Jason

Tuesday, April 2, 2013

Impact and How Certain Things Stay And What Don't?

A Baby is usually the Eyes Catcher in most cases and it is also a way to gain quite alot of attention.

Lets face it, Why do we print mailers or do up mailers or do up a website for our job? It is to gain viewership as well as a way to communicate with your customers. I was doing the same thing again today and I found out that most of the customers that came into my shop today asked the exact same question.

"How to I get the customer to remember what I had posted?"

My reply is almost instantaneous, and it is IMPACT!

Somethings really changes the mind a little bit. Imagine that the people that went home everyday...Tired...After a day of crap in office or something like that...the next thing he really DON'T WANT to see is another advertisement that "wastes my time". "I don't need this", perhaps the direction can change into...

"This Agent Made My Day!"

With twinkle in the eyes...look at this! It is so funny!

Remember why we always visit websites like youtube looking at funny videos? What about rushing online to see the latest Gangnum Style Parody video? Imagine we have customers chasing after a bunch of publications that "Made their day?"

Yeah...That will make my day too!!

Have a great day my friends!

- Jason

Saturday, March 30, 2013

No stamp duty relief for singles switching homes



A SINGLE person who buys a home to live in will be hit with the additional buyer's stamp duty (ABSD) if he does not dispose of his existing residence first.
That means a single person might have to find accommodation in between selling the old home and completing the purchase of the new one.
The clarification came from the Ministry of Finance (MOF) on Thursday, following uncertainty over whether stamp duty concessions for married people would also apply to singles.
Some married couples will get a refund of the ABSD if they dispose of their first property within six months of buying a resale home or the completion of an uncompleted one.
Source: The Straits Times
By Esther Teo Property Correspondent)

Thursday, March 28, 2013

Publications to Target at Rental Markets

Actually when alot of people ask me about what is the current Idea for publications. The first things that I would ask is that, what is the actually the "point" of the publication that you want to do.

Many people do postcards just because well
  • They need to do because their managers ask them to do
  • They wanted to do because they no longer have anything to sell
  • Because everyone else is doing, if I never do I will lose out
Lets look at the perspective of building a postcard content, I do have a customer that is targeting at some condo units but he felt that going direct at owners are too farstretched and he wanted some what "faster money", that is why he went for Rental Market.

Postcards for Rental Markets are usually targeted directly at the condo units, without the ability to distribute flyers into condos is always a challenge to all the real estate agents here. Thus the main idea is just to post to them.

So... Post what?

The cheapest way is usually using printed postcards with some contents that pull people around about Renting spaces. So looking for tenants or landlords? Most of the time if you have units you will have tenants, that is what almost everyone will say. Thus placing contents like price and location and the size of the unit that was rented or asking to be rented out.

So you have it!

The contents!

What I had communicated in this Post is the contents! Well....Apart from the agent's personal details and such....You can get photos of the unit that you are renting out, take a nice one with a REAL camera or well I found that taking photos with at least a Iphone 4S is fine too. Make the person that is reading the postcard feel good about it, and well that also attract landlords too!

The landlord felt that the agent that spend some money on marketing but to do it to this extent will be quite impressive.

For more information, feel free to check with us, able to Print and mail to anywhere in singapore, one stop and with no hassle :)

- Jason Tan

Cooling measures may boost rental market

Additional buyers' stamp duty for foreigners a likely cause; locals may also wait for prices to come down

 

THE rental market could brighten for landlords this year as home buyers defer buying units in the wake of the recent cooling measures, say analysts.
They believe the larger pool of tenants might stabilise the rental market or even drive a pick up of up to 5 per cent in rents over the next 12 months.
These analysts' comments are a contrast to earlier expectations that rents were set to fall as a large supply of completed units come onto the market this year. Analysts had predicted a possible softening of rents this year due to the new private and public homes that will be completed within the next few months.
But some consultants now say that foreigners considering buying might be persuaded to head to the leasing market, after being put off by the recent introduction of the additional buyers' stamp duty of 10 per cent.
'(The measures) effectively increase their (financial) risks tremendously if they buy and... get reassigned elsewhere or lose their jobs (within the first two years),' said Mr Alan Cheong, head of research at Savills Singapore.
'Leasing has always been seen as a faster and easier decision to make as compared to buying a property because of the lower commitment level and the smaller amount of money required upfront,' said OrangeTee managing director Steven Tan.
In the third quarter of last year, the Urban Redevelopment Authority (URA) rental index of non-landed homes showed increases compared with that of the previous quarter, although the index rose at a slower pace in the central regions and suburban areas.
While demand from foreigners and expatriates is expected to be the main driver of the residential leasing market next year, the local factor cannot be ignored.
There may be some locals who have sold and want to rent, and wait until they can buy at a cheaper price. There may also be locals who are now unwilling to sell their home given the weaker market.
Mr Cheong suggested that the expected dip in rents is now unlikely, with the effects of the measures partially balancing it out.
URA figures indicate that 9,584 apartments were completed between the third quarters of 2010 and 2011, with rents rising 6 per cent during that period.
'This suggests that rental demand was substantially greater than supply. Thus, barring external shocks or policy changes that affect immigration, rentals should at least be stable in 2012,' he said, noting that the rate of immigration is still strong and may remain so for years to come.
Market watchers add that global economic uncertainty will also have an impact on rents.
Hardest hit will be the high-end sector, said Mr Cheong, with rents possibly experiencing a marginal decline of up to 5 per cent.
New arrivals of foreign white-collar workers may have more constrained rental budgets, said other consultants.
'Rental budget cuts will lead tenants to look at cheaper alternatives so projects in mid-prime or well-located city fringe or suburban locations may be in greater demand,' said Mr Ong Teck Hui, head of research and consultancy at Credo Real Estate.
Even though there have been concerns that the large number of shoebox units set to come onto the market may be difficult to rent out, the recent measures may mean that these smaller units may turn out to be popular among tenants as well, said analysts, because of the lower overall rent price that such homes would offer.

The Straits Times - January 3, 2012 
By: Cheryl Lim