Publications to Target at Rental Markets

Actually when alot of people ask me about what is the current Idea for publications. The first things that I would ask is that, what is the actually the "point" of the publication that you want to do.

Many people do postcards just because well

• They need to do because their managers ask them to do
• They wanted to do because they no longer have anything to sell
• Because everyone else is doing, if I never do I will lose out

Lets look at the perspective of building a postcard content, I do have a customer that is targeting at some condo units but he felt that going direct at owners are too farstretched and he wanted some what "faster money", that is why he went for Rental Market.

Postcards for Rental Markets are usually targeted directly at the condo units, without the ability to distribute flyers into condos is always a challenge to all the real estate agents here. Thus the main idea is just to post to them.

So... Post what?

The cheapest way is usually using printed postcards with some contents that pull people around about Renting spaces. So looking for tenants or landlords? Most of the time if you have units you will have tenants, that is what almost everyone will say. Thus placing contents like price and location and the size of the unit that was rented or asking to be rented out.

So you have it!

The contents!

What I had communicated in this Post is the contents! Well....Apart from the agent's personal details and such....You can get photos of the unit that you are renting out, take a nice one with a REAL camera or well I found that taking photos with at least a Iphone 4S is fine too. Make the person that is reading the postcard feel good about it, and well that also attract landlords too!

The landlord felt that the agent that spend some money on marketing but to do it to this extent will be quite impressive.

For more information, feel free to check with us, able to Print and mail to anywhere in singapore, one stop and with no hassle :)

- Jason Tan