During my 13 years in Real Estate Design and Print agency, many real estate agents dropped me the same question over and over again. The question is, “How I have something totally different for my flyers?”. Usually, i will reply with…did you mean publication? To create a publication with a good content, we will need to consider about: Why, What, Where, Who, How.
1) Why?
Why are you sending the Flyer? This actually forms the larger part of your content in your Flyer. Are you advertising a property for sale, looking for a property to sell, promoting yourself, advertising an open house or even educating your clients about new laws and any implications that they should know. Is it festive season, and you are giving away some corporate gift to thank your client for supporting you?
2) What?
What are you going to send? A piece of woodfree paper that you ask a distributor to put inside a letterbox, or at the door? Are you going to mail to them? The mail is a postcard, a letter, or brochure? Are you going to put it inside an envelope? Is it a booklet, a newsletter or even along with a gift? A coaster, a calendar, fridge magnet?
3) Where?
Where are you going to send? The place to send is it a HDB unit, Condo, Landed Property or Commercial?
4) Who?
To the owners, to the resident, to the tenant? Did you have a database of address to send?
5) How?
Are you going to hand deliver the Flyer, or getting distributors to do it, engaging mailing services and lettershopping services, mail merging services. Pasting stamps to mail them out? Emailing them? or MMS to your potential clients.
Only you have decided, then you can truly start on getting the content for your campaign. Please kindly check back for more as I will try to post more of these to truly help out. If you need more information and short cuts, please do let me know.
Thanks for Reading!
No comments:
Post a Comment